Ben Langhinrichs

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Genii Weblog

Making your short links easy for customers

Wed 21 Sep 2011, 04:00 PM



by Ben Langhinrichs
In a world where Twitter and instant messaging and time pressure have shortened our patience and attention spans while the complexity and size of the web has led to longer and longer links, the use of link shorteners is inevitable and necessary. The problem is, those links are often gibberish, such as http://bit.ly/nHEwr4 (or even http://planetlotus.org/90e1ed). A customer may not feel very comfortable clicking on such a link, and certainly won't remember it.

But bit.ly (and probably other link shorteners) offers a partial solution to this problem. They allow you to customize a link. Do you think a customer would feel more comfortable clicking on http://bit.ly/nHEwr4 or http://bit.ly/CoexLinks? Both are significantly shorter than http://www.geniisoft.com/showcase.nsf/CoexLinks but both go there.

With that in mind, I have added some customized links. Feel free to use them if you ever recommend one of our products in a forum or on Facebook/Google+/Twitter:

Midas Rich Text LSX - http://bit.ly/MidasLSX
CoexEdit - http://bit.ly/CoexEdit
CoexLinks - http://bit.ly/CoexLinks
This blog - http://bit.ly/GeniiBlog
Genii Software homepage - http://bit.ly/Genii

In addition, I added a few personal ones:

My author page on Amazon - http://amzn.to/BenLanghinrichs
Savage Fire ebook on Amazon - http://amzn.to/SavageFire
My Google+ page (feel free to Circle me) - http://bit.ly/blanghinrichs
My Comfy Chair review blog - http://bit.ly/ComfyChair

Try any of these if you like, and feel free to use them (they are easy to learn). If you add your own for your own products/websites/etc., let me know, as I'd be curious whether others find this useful. As a tip, though, don't try http://bit.ly/Transformer which seems to go somewhere very nasty.

Copyright © 2011 Genii Software Ltd.

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