Ben Langhinrichs

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Genii Weblog

We need a catchy name for "activity-centric computing"

Tue 19 Sep 2006, 08:52 AM

by Ben Langhinrichs
Jeff Eisen posted today about activity-centric computing, and he made a comment which hit me (although it was probably not the comment he meant to hit people with):
I've been struggling answering the question in an easily graspable manner of how activities (ok, I'm tired of typing "activity-centric computing") is really different from other related paradigms such as discussion databases, teamrooms, Quickplaces, and the like.
The juxtaposition of the substrings, "easily graspable" and "I'm tired of typing", made me think.  If Jeff Eisen is already tired of typing this, we clearly need a buzzword for "activity-centric computing".  Think of what the term AJAX did for that whole concept, and think how much more accessible "activity-centric computing" would be if it had a short, "cool" name.  Something like AcCentric.  What do you think?  Do you have a better idea?

Copyright 2006 Genii Software Ltd.

What has been said:

491.1. Ben Poole
(09/19/2006 06:30 AM)

The only thing to be careful of is to avoid sounding like a certain consultancy... i.e. Accenture!

491.2. Ben Langhinrichs
(09/19/2006 06:43 AM)

It is a good point, or at least a consideration. Would it be better to use AcCentricity? It seems a bit too long. Any other ideas?

491.3. Rob McDonagh
(09/19/2006 07:33 AM)

Hm. AJAX works on developers (and industries focused on marketing and selling to developers). Who is the target audience for "activity-centric computing?" CxO's? All business users? The general public? Just wondering, because different audiences respond to different sorts of buzzwords.

By the way, it may be worth considering that the buzzword doesn't have to be made up of abbreviated forms of the original words. Look at the success Apple has with consumer product names, as opposed to the problem many of us have even identifying which IBM product is which.